Grace Beauty Blog
Professional beauty tips, brand news and industry insights for NZ salons, clinics and beauty pros.
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Welcome Dermalyt to Grace Beauty
Dermalyt is a New Zealand LED light therapy brand created by Auckland skin therapist Sangita Devi, built because she could not find a clinical-grade device durable enough for real salon use.
Grace Beauty has chosen to partner with Dermalyt because of its quality, depth of wavelengths and the intention behind the brand.
This is the story of why, and what it means for your clinic.
5 min read. Read article →
Beautymaxxing - Trend, Obsession or the Best Thing to Happen to Our Industry?
Beautymaxxing is not just a social media trend. It is a shift in how a generation of clients think about their skin, their routines and what they expect from the professionals they trust.
This article unpacks what beautymaxxing actually means, where it came from and why it represents one of the biggest opportunities the professional beauty industry has seen in years.
Stop Choosing Brands. Start Choosing What You Believe In.
Choosing a brand is not really about choosing products. It is about choosing a philosophy. And if that philosophy does not align with the way you believe skin should be treated, the cracks will eventually show.
This article is for every salon owner who has ever found themselves saying a brand just does not sell for them and wondered whether the brand was really the problem.