Blinc Cosmetics
Stop painting your lashes, tube them. The original tubing mascara.
AS SEEN IN
ABOUT THE BRAND
Blinc pioneered tubing technology in 1999 and remains the original and the market leader, in the category it created.
Instead of painting the lashes with pigment like a conventional mascara, Blinc forms tiny water-resistant tubes around each individual lash. Those tubes won't smudge, flake or run, through tears, sweat, humidity or a long day, yet slide off effortlessly with just warm water and gentle pressure. No harsh removers, no rubbing, no raccoon eyes.
Beyond its award winning tubing mascaras, Blinc has grown into a complete eye makeup and lash care range, liners, brows, lids and treatments, built on clean, cruelty free, conscious beauty standards.
Grace Beauty is the New Zealand distributor.
HOW TUBING WORKS
CONVENTIONAL MASCARA
BLINC TUBING MASCARA
Blinc tubing mascara: wraps each lash in a flexible, water-resistant tube. It stays put through sweat, tears and humidity with no smudging or flaking, then slides off cleanly with just warm water and gentle pressure.
Conventional mascara: paints wet pigment on top of the lash. It dries on the surface, then smudges, flakes and settles under the eyes as the day goes on and needs makeup remover and rubbing to take off.
THE PROBLEM IT SOLVES
Sensitive eyes & contact lens wearers
No flaking into the eye and gentle, rub-free removal.
Won't run, smudge or transfer.
Watery or oily eyes
Lash lift, tint & extension clients
Warm-water removal means no harsh rubbing.
Workouts, weather, it stays exactly where you put it.
Active Lifestyle
Anyone tired of raccoon eyes
Easy recommendation for almost every client.
WHY SALONS CHOOSE BLINC
EASY, HIGH MARGIN RETAIL
Makeup is an impulse buy and a repeat purchase, with a faster sell than a full skincare regime.
POST SERVICE ADD ON
Pairs naturally with lash lifts, tints, brow lamination and microblading.
IT SELLS ITSELF
One warm-water removal demo on the counter converts on the spot.
LOVED BY THE PRESS
A name your clients already recognise and trust.
CLEAN & VEGAN
Meets what clients now ask for, without compromising performance.
BROADENS YOUR RETAIL
Brings makeup into a skincare-led salon, capturing sales you're currently missing.
THE RANGE
MASCARA
EYELINER
LASH SERUM
BROW MOUSSE
EYESHADOW
CRUELTY FREE
CLEAN & VEGAN
SUSTAINABLE PACKAGING
GLUTEN FREE
MERCHANDISING & SUPPORT INCLUDED
Every stockist receives product knowledge, the warm-water demo technique and merchandising support from the Grace Beauty team.
ADD BLINC TO YOUR RETAIL SHELF
Apply below and we’ll be in touch within 24 hours.
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