Grace Beauty Blog
Professional beauty tips, brand news and industry insights for NZ salons, clinics and beauty pros.
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Welcome Dermalyt to Grace Beauty
Dermalyt is a New Zealand LED light therapy brand created by Auckland skin therapist Sangita Devi, built because she could not find a clinical-grade device durable enough for real salon use.
Grace Beauty has chosen to partner with Dermalyt because of its quality, depth of wavelengths and the intention behind the brand.
This is the story of why, and what it means for your clinic.
5 min read. Read article →
How to Fill Your Column Without Discounting
Discounting services is one of the most common and most damaging, habits in the salon industry. In this article, we explore why it backfires, what it costs your business long term, and the strategies that genuinely fill your column without cutting your rates.
Plus: join us live for the Noticed Masterclass on Wednesday 28 October at 7pm.
Introducing Black Magic Tan: Our New Professional Tanning Range Is Here
Grace Beauty is proud to introduce Black Magic Tan, a professional tanning range now available to order. The Argan Solution collection offers Chocolate, Violet, and Green Base solutions that compare directly to your previous range, making the switch seamless for your salon and your clients.
You Do Not Have a Posting Problem. You Have a Planning Problem.
The blank screen is not a creativity problem. It is a planning problem. This article walks salon owners and skin therapists through a simple content pillar framework, a batching approach that actually works, and a free 30-day content plan to get you started, plus details on The Noticed Method and a free live masterclass on 28 October at 7pm.
The Estrobolome and Skin Health: What Skin Therapists Need to Know
Your clients are hearing terms like gut-skin axis, hormone balance and estrobolome online. They are going to ask you about them.
This article unpacks what the estrobolome actually is, what the science can and cannot yet tell us, and how to use this knowledge to consult more fully, without overclaiming.
It Is Here. Introducing The Noticed Method.
The professional beauty industry has world-class therapists, exceptional treatments and transformative results. What it has never had is marketing education built specifically for how a beauty business actually works. The Noticed Method changes that. Launching tomorrow at 12pm - here is the story behind it and what is inside.
We Noticed You Noticing Us - Now Let's Talk About Who Is Noticing You
This year, Grace Beauty overhauled its entire marketing system and the response revealed something important. There is a significant gap in support for salon owners who want to market their businesses well. Nobody is teaching the beauty industry how to build a marketing ecosystem. This article is about why that matters and what is changing.